The Upper East Side’s Hottest New French Bistro
Chez fifi has quickly become one of New York City’s most coveted dining destinations since opening in December 2024. This intimate French bistro, housed in a historic townhouse on East 74th Street, combines Parisian elegance with Basque culinary flair.
Quick Facts About Chez Fifi:
- Rating: 4.7 out of 5 stars (58 OpenTable reviews)
- Location: 140 E 74th St, Upper East Side, New York City
- Cuisine: French bistro with Basque influences
- Price Range: $50+ per person
- Seating: 40 seats downstairs, 28 seats upstairs
- Hours: Tuesday-Saturday, 5:30 PM – 10:45 PM
- Reservations: High demand – booked 38 times in one day
The restaurant comes from brothers David and Joshua Foulquier, the team behind acclaimed Sushi Noz. They named it after their mother, Fifi, whose warm hospitality inspired the concept. Executive Chef Zack Zeidman leads the kitchen, serving liftd comfort food that blends classic French techniques with Basque traditions.
“I suppose I should know at this point that if you want prime real estate — say, a townhouse on East 74th — you should be prepared for a bidding war. So it goes lately with Chez Fifi,” notes one food critic about the restaurant’s intense popularity.
The buzz is real. Celebrity sightings include Jon Hamm, Sacha Baron Cohen, and Chris Rock. The extensive wine program features over 1,000 labels, including 90 Champagnes. Signature dishes like steak frites ($69) and roast chicken ($70-$135) have earned rave reviews.
Quick chez fifi definitions:
Inside Chez Fifi: Story, Team & Concept
When you step into Chez Fifi, you’re walking into a love letter written by two brothers to their mother. David and Joshua Foulquier didn’t just open another restaurant – they created a tribute to the woman who taught them everything about making people feel welcome.
The Foulquier brothers are no strangers to New York’s dining scene. As partners in the We All Gotta Eat group, they’ve already proven their restaurant expertise with the acclaimed Sushi Noz. But chez fifi represents something deeply personal – a chance to honor their French-Basque roots while staying true to the hospitality ethos their mother instilled in them.
The location itself tells part of the story. They chose this historic townhouse just one block from where their mother lived, making it a true neighborhood gem. Working with Joyn design, they transformed the space into an intimate dining destination that feels both sophisticated and welcoming – exactly what you’d expect from a restaurant inspired by someone’s beloved mother.
For food lovers interested in Innovative Restaurant Concepts, chez fifi shows how personal stories can create something truly special. You can dive deeper into their vision on the Chez Fifi official site.
Chez Fifi Inspiration & Family Roots
The name “Fifi” carries real weight here. This isn’t just a catchy restaurant name – it’s a heartfelt tribute to the woman who shaped how the brothers understand hospitality. As they put it, “She was the epitome of hospitality—always welcoming friends and family into our home.”
That welcoming spirit isn’t just restaurant marketing speak. You can feel it in every detail, from the way the staff greets you to the comfort food memories that inspired the menu. Those famous mom-style fries that everyone’s talking about? They’re made exactly the way their mother prepared them, creating a direct connection between family tradition and your dinner plate.
The brothers wanted to bottle that feeling you get when someone’s mom invites you to stay for dinner – that mix of warmth, generosity, and genuine care. It’s this Fifi mother legacy that makes chez fifi feel different from other high-end French bistros in the city.
Chez Fifi Culinary Leadership
Executive Chef Zack Zeidman brings impressive credentials to the kitchen, having honed his skills within the Sushi Noz pedigree. His approach to French-Basque cuisine focuses on what he calls “liftd bistro” cooking – dishes that maintain their soul while showcasing refined classic technique.
Zeidman’s philosophy is refreshingly straightforward: “Think of it as liftd comfort food—dishes that are meant to be shared, with a focus on traditional techniques.” This approach drives every menu decision and ensures that even the most sophisticated preparations feel approachable and satisfying.
His background in high-end Japanese cuisine might seem like an unusual path to French bistro cooking, but it actually provides valuable perspective. The precision, ingredient quality, and technical excellence he learned translate beautifully to classic French preparations, where proper execution makes all the difference between good food and unforgettable meals.
Dining Experience: Menu, Signature Dishes & Beverage Program
Walking into Chez Fifi feels like finding a hidden gem in Paris, but the menu tells a more complex story. Chef Zeidman has crafted what food critics call “Parisian classics with Basque flair,” creating dishes that honor tradition while adding unexpected touches.
The steak frites at $69 has become the restaurant’s calling card, and for good reason. Critics consistently praise it as “as close to a bargain as one finds in this category,” which says something in today’s dining landscape. The roast chicken offers flexibility with half portions at $70 or whole birds at $135, perfect for sharing in the spirit of family-style dining that inspired the restaurant.
For those ready to splurge, the côte de boeuf commands market pricing (expect around $300) and showcases the kitchen’s ability to handle premium cuts. The escargots have earned particular acclaim, with one critic calling them “letter-perfect and a highlight of the meal.”
The Basque influence appears in dishes like txangurro (deviled crab), though this preparation has received mixed reviews from diners. The truffle omelette, served open-faced, represents Chef Zeidman’s approach to what he calls “liftd comfort food.” And those famous mom-style fries? They’re prepared exactly as the Foulquier brothers’ mother made them, turning a simple side into something deeply personal.
The beverage program deserves equal billing with the food. With over 1,000 wine labels and approximately 90 Champagnes, this isn’t your typical bistro wine list. The emphasis on grower bubbles and the availability of a 30-year-old Portuguese Cabernet by the glass (without Coravin upcharges) shows serious commitment to wine lovers.
Master mixologist Yumi Nemoto oversees the cocktail program, creating drinks that complement the French-Basque cuisine beautifully. The martini culture runs strong here, fitting perfectly with the sophisticated townhouse atmosphere.
For more dining inspiration in New York City, explore our guide to Best Restaurants Near Me.
Must-Try Dishes
Based on critic reviews and diner feedback, certain dishes have emerged as essential orders at Chez Fifi. The steak frites consistently earns praise for both quality and value, while the roast chicken showcases the kitchen’s mastery of classic technique.
The escargots deserve special mention – they’ve been described as “letter-perfect” by food critics and represent the kind of traditional French preparation that makes this restaurant special. Those mom-style fries carry emotional weight beyond their crispy exterior, connecting diners to the family story that inspired the restaurant.
For luxury seekers, the côte de boeuf makes special occasions memorable, while the foie gras demonstrates the kitchen’s ability to handle premium ingredients with finesse. The truffle omelette, served open-faced, offers a more approachable way to experience high-end ingredients.
The menu philosophy emphasizes sharing, which aligns perfectly with the family-style hospitality that inspired Chez Fifi. Consider ordering several dishes for the table – the portions are designed to encourage the kind of communal dining that makes meals memorable.
Wine & Cocktail Highlights
The wine program at Chez Fifi lifts the restaurant far beyond typical bistro offerings. With over 1,000 labels in the cellar, wine enthusiasts can explore everything from everyday drinking to collector-worthy bottles. The emphasis on grower Champagnes, with about 90 different labels, positions the restaurant as a serious destination for sparkling wine lovers.
The wine-by-the-glass program offers exceptional value, particularly for older vintages. That 30-year-old Portuguese Cabernet available without premium pricing demonstrates a commitment to making great wine accessible rather than precious.
Yumi Nemoto’s cocktail creations in the upstairs Salon provide innovative alternatives to the extensive wine list. The martini culture runs deep here, fitting perfectly with the restaurant’s sophisticated atmosphere and providing the kind of classic cocktail experience that pairs beautifully with French cuisine.
The beverage team clearly understands pairing principles, offering guidance on matching wines with the French-Basque cuisine. This expertise helps guests find new favorites while enhancing the overall dining experience at Chez Fifi.
Atmosphere & Design: Townhouse Change
Walking into Chez Fifi feels like stepping into a Parisian friend’s neat townhouse rather than a typical New York City restaurant. The historic building on East 74th Street has been beautifully transformed by Joyn design studio, creating an atmosphere that perfectly captures the restaurant’s Paris-meets-Basque personality.
The ground-floor dining room showcases rich mahogany paneling that adds warmth and sophistication to every meal. The curved banquettes create intimate pockets where conversation flows naturally, while the carefully curated art collection adds visual interest without overwhelming the cozy space.
With just 40 seats on the main floor, the restaurant maintains that residential feel that makes dining here so special. The lighting design deserves particular praise – it creates the kind of flattering, warm glow that makes every guest look good and every meal feel like a celebration.
The two-floor layout offers distinct experiences within the same charming townhouse. Downstairs focuses on classic bistro dining, while upstairs provides a more relaxed, cocktail-focused atmosphere. This thoughtful design means Chez Fifi can accommodate different moods and occasions, from intimate dinners to casual drinks.
The acoustic design keeps conversations comfortable even when the restaurant is full – no shouting over dinner required. It’s the kind of space where you can actually hear your dining companions, a luxury that’s increasingly rare in busy New York City restaurants.
For those seeking unique dining environments, explore our guide to Interesting Places to Eat for more inspiration.
Salon de Fifi à l’Étage Experience
Head upstairs to the Salon de Fifi à l’Étage and you’ll find a completely different side of the restaurant. This 28-seat space revolves around the bar program, creating a more casual atmosphere that’s perfect for craft cocktails and conversation.
The salon operates on a no-reservation basis, making it ideal for walk-ins or those looking for a late-night buzz after dinner downstairs. Master mixologist Yumi Nemoto takes center stage here, creating innovative cocktails that complement the restaurant’s French-Basque cuisine.
The upstairs atmosphere tends to be more social and relaxed, attracting guests who appreciate expertly crafted drinks and good conversation. The space works beautifully for private events and the upcoming wine dinners that the restaurant plans to host more frequently.
Despite the bar focus, the salon maintains the townhouse’s residential charm. The design creates a sophisticated drinking environment that feels equally appropriate for a business meeting or a romantic nightcap. It’s the kind of space that makes you want to linger over one more drink, especially when you’re sipping something special from that impressive wine and Champagne collection.
Practical Guide: Reservations, Pricing, Reviews & Future Plans
Let’s be honest – getting a table at Chez Fifi has become something of a sport. The restaurant’s popularity means that securing a reservation requires both strategy and a bit of luck. With 38 bookings happening in a single day during peak periods, it’s clear that New York City has fallen hard for this intimate French bistro.
The numbers tell the story of Chez Fifi’s success. OpenTable reviews consistently place the restaurant at 4.7 out of 5 stars, with particularly strong marks for food (4.7/5) and ambience (4.8/5). Even the value score sits at a respectable 4.2/5, which is impressive considering the restaurant’s luxury positioning.
Speaking of pricing, Chez Fifi sits firmly in the $50+ per person category before wine. This places it among New York City’s premium dining destinations, but critics consistently note that the experience justifies the cost. The $69 steak frites, while not cheap, represents what many consider excellent value within this price tier.
The restaurant’s business casual dress code fits perfectly with its Upper East Side location and sophisticated atmosphere. You’ll find a mix of well-dressed neighborhood regulars, serious food enthusiasts, and the occasional celebrity. Jon Hamm, Sacha Baron Cohen, and Chris Rock have all been spotted dining here, adding to the restaurant’s buzz and cementing its status as a genuine hot spot.
Looking ahead, Chez Fifi has exciting plans for wine-focused dinners and private events, taking full advantage of the upstairs salon space. These special events will likely make the restaurant even more popular, so booking early will become even more important.
The restaurant’s success contributes to what food critics describe as the Upper East Side’s dining renaissance. It’s refreshing to see this neighborhood reclaiming its place as a serious dining destination.
For those seeking similar unique experiences, explore our guide to Best Unique Restaurants. You can find Chez Fifi at 140 E 74th St Google Maps.
How to Secure a Table
After speaking with industry insiders and studying booking patterns, here’s what actually works for getting into Chez Fifi:
January emerges as your best friend – critics consistently note that this slower month in New York City offers the best chance of securing a reservation. The post-holiday lull works in your favor, so plan those winter dining trips accordingly.
Mid-week dining offers significantly better odds than weekend attempts. Tuesday through Thursday reservations open up more frequently, and the restaurant’s atmosphere during these nights feels more relaxed and intimate.
OpenTable alerts have become essential for serious diners. Set up notifications for your preferred dates and be ready to book immediately when spots open up. The restaurant also accepts direct contact at [email protected] for special requests or larger parties.
Here’s an insider tip that many overlook: smaller parties have much better luck than larger groups. Two to four people can often find spots that larger parties can’t access.
Don’t forget about the walk-in strategy for the upstairs Salon de Fifi à l’Étage. This no-reservation space offers the same exceptional wine program and small plates from the main kitchen, often without the booking hassle.
Chez Fifi in the NYC Bistro Scene
Chez Fifi has accomplished something remarkable in New York City’s brutally competitive restaurant landscape – it’s created genuine demand that goes beyond opening-week hype. The restaurant’s rapid rise demonstrates that diners still crave well-executed French cuisine, especially when it comes with a personal story and authentic hospitality.
What sets Chez Fifi apart in the crowded bistro scene is the combination of intimate atmosphere, exceptional wine program, and genuine family inspiration. While plenty of restaurants attempt to recreate Parisian bistro magic, few succeed in making it feel both authentic and distinctly New York.
The Basque influences add a unique element that differentiates the restaurant from more traditional French bistros. This isn’t fusion for fusion’s sake – it’s a thoughtful integration that reflects the owners’ heritage and creates something genuinely distinctive.
The restaurant’s pricing strategy positions it among the city’s premium bistros, but the quality and experience consistently justify the cost. Critics note that while the $69 steak frites isn’t cheap, it compares favorably to similar dishes at other high-end French restaurants throughout Manhattan.
Chez Fifi’s success story contributes to a broader narrative about the Upper East Side’s dining renaissance. The neighborhood is attracting serious restaurateurs again, creating a legitimate dining destination that rivals more trendy areas of the city.
Frequently Asked Questions about chez fifi
What is the typical price range at chez fifi?
Chez fifi sits comfortably in the luxury dining category, with most guests spending around $75-150 per person depending on their wine selections. The restaurant operates in the $50+ per person price range before beverages, which positions it among New York City’s premium French bistros.
The signature steak frites at $69 represents what critics call “as close to a bargain as one finds in this category.” The roast chicken comes in two sizes – a half bird for $70 or a whole chicken for $135, perfect for sharing. For special occasions, the côte de boeuf runs about $300 at market price.
What really impacts your final bill is the incredible wine program. With over 1,000 labels to choose from, it’s easy to find something perfect for your budget or go all out on a special bottle. The good news? Even some of the older vintages come at reasonable prices, like that 30-year-old Portuguese Cabernet available by the glass without premium charges.
Who is the executive chef leading chez fifi’s kitchen?
Executive Chef Zack Zeidman brings the magic to chez fifi’s kitchen, and his background might surprise you. He comes from the Sushi Noz culinary family, which gives him a unique perspective on precision and ingredient quality that translates beautifully to French cooking.
Zeidman describes his approach as “liftd comfort food” – dishes that maintain their soul while showcasing refined technique. He focuses on traditional French methods applied to shareable plates, creating food that feels both sophisticated and approachable. This philosophy drives everything from those famous mom-style fries to the letter-perfect escargots.
His experience in high-end Japanese cuisine actually provides valuable skills for French bistro cooking. The attention to detail and respect for ingredients that define great sushi preparation work perfectly with classic French techniques, creating dishes that feel both familiar and special.
How extensive is the wine list at chez fifi?
The wine program at chez fifi is truly impressive, featuring over 1,000 labels that make it one of the most comprehensive selections among New York City bistros. This isn’t just about quantity – the quality and variety create something special for wine lovers.
The 90 Champagnes deserve particular attention, with a focus on grower Champagnes that you won’t find everywhere. The wine-by-the-glass program offers exceptional value, including older vintages that would normally cost much more elsewhere. That 30-year-old Portuguese Cabernet available without Coravin upcharges shows the restaurant’s commitment to making great wine accessible.
Master mixologist Yumi Nemoto oversees the cocktail program upstairs in the Salon de Fifi à l’Étage, creating innovative drinks that complement the French-Basque cuisine. The martini culture is particularly strong here, fitting perfectly with the sophisticated atmosphere that makes chez fifi such a special dining destination.
Conclusion
Chez fifi has captured the hearts of New York City diners in just a few short months, and it’s easy to see why. This isn’t just another French bistro – it’s a love letter to family, hospitality, and the kind of dining experience that stays with you long after the last bite.
The magic starts with the Foulquier brothers’ deeply personal vision. When they named their restaurant after their mother Fifi, they weren’t just choosing a cute name – they were making a promise about the kind of warmth and welcome every guest would receive. That promise gets fulfilled every night in their intimate townhouse setting.
Chef Zack Zeidman’s “liftd comfort food” philosophy perfectly captures what makes this place special. Those mom-style fries aren’t just a side dish – they’re a connection to family memories that somehow taste even better when shared with friends. The letter-perfect escargots and that incredible $69 steak frites show how technique and heart can work together.
Here’s what we recommend for your visit: Book as early as possible, especially during January when the city slows down a bit. Don’t miss the wine program – with over 1,000 labels and those amazing grower Champagnes, it’s a journey worth taking. And if you can’t get a table downstairs, the upstairs Salon de Fifi à l’Étage offers its own special charm with craft cocktails and a more relaxed vibe.
The restaurant’s upcoming wine dinners and private events promise even more reasons to return. As celebrity sightings continue and the Upper East Side dining scene keeps growing, chez fifi feels positioned to become a true neighborhood institution.
What excites us most at The Dining Destination is how chez fifi proves that the best restaurants come from genuine stories. The Foulquier brothers didn’t just open a business – they created a space where their mother’s spirit of hospitality lives on. That’s the kind of authenticity that makes dining experiences truly memorable.
For more insights into how restaurants are creating deeper connections with guests, explore our guide to More info about experiential dining. Chez fifi shows us that the future of dining is personal, warm, and absolutely delicious.
